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Furniture Today - April 07, 2008

Cover Story
A good mattress helps you do what?...

It is the magic question, a single, simple question that helps consumers unlock the secret to a happier, more fulfilled life. And, best of all, the consumers supply the answers to that question themselves. All they need is a little prompting. Kurt Ling, president of Customer Kinetics, a customer experience firm, is a veteran focus group researcher.



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