AHFA conference tackles tough economy
By Ray Allegrezza -- Furniture Today, 12/1/2008 12:00:00 AM
CHICAGO — Not surprisingly, given the ongoing economic meltdown, many of the speakers at the annual meeting of the American Home Furnishings Alliance, held at the Four Seasons Hotel here late last month, sought to share insights designed to help the group weather the most challenging time in decades.
While the speakers discussed a broad array of topics, including branding, the Internet, consumer attitudes and buying patterns, each presentation included commentary on how dramatically the industry is changing.
Here are some highlights from the presentations.
