Thomasville names agency
By Furniture Today Staff -- Furniture Today, October 15, 2001
THOMASVILLE, N.C. — Thomasville Furniture Inds. has named McCarthy Mambro Bertino Advertising to handle national corporate advertising, branding and media buys.
The Boston-based agency's other clients include Jiffy Lube and The Boston Beer Company, brewer of Samuel Adams.
Chris Pfaff, Thomasville president and chief executive officer, said the agency's key advantages were its level of talent, its understanding of Thomasville's advertising objectives and its size and scale.
"Their understanding of the business and marketing opportunities surrounding the 2002 launch of Thomasville's new Humphrey Bogart licensed line of home furnishings was perfectly in line with those of the top management at Thomasville," added Jim Adams, senior vice president and chief marketing officer for Thomasville.
