Boomers—both younger and older—account for 56% of the loveseat buyers and spent a median of $600. The younger generations — Generation X and Y — together account for one-fourth of buyers and have lower budgets, spending a median of $500.
Older generations account for fewer loveseat buyers, but spend more. Members of the Empty Nest generation, currently ages 59 to 68, spent a median of $800, and Senior Seniors, those ages 69 and over, spent the most, a median of $919.
Loveseats are not just for those with space issues. In fact, only 7% of loveseat-buying households are apartment dwellers; and 4% each live in a mobile home or condominium.
The biggest spenders on loveseats are Southerners and Midwesterners, spending a median of $600, while Northeastern and Western consumers each spend a median of $550.
Loveseat buyers spent little time shopping. Nearly half spent less than one month shopping before buying, and only 28% spent one to three months. Time constraints among loveseat buyers may be a factor since more than half of the female buyers work full-time and another 13% work part-time.
Popular features for loveseats are reflected in what's purchased:
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One-fifth of loveseats are leather-covered.
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Nearly half are a solid color
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Three-fifths of loveseats have roll arms
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48% have deep cushions
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46% a high back
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30% loose cushions.
To go with their new loveseat, two-fifths also report purchasing an end table; 36% a cocktail/coffee table; 32%, a table lamp; and, 31%, decorative pillows.
