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Apparent market leaps 14.4% in '02

By Furniture Today Staff -- Furniture Today, June 2, 2003

The Canadian apparent market for furniture and bedding grew more than 14.4% in 2002, hitting an all-time high of C$4.05 billion, according to data published by Statistics Canada.

It was the first time that the apparent market broke the C$4 billion mark and its sixth consecutive year of growth.

The apparent market is the value of total manufacturing shipments, less exports, plus imports, valued at wholesale prices — that is, before retail markups and national sales taxes, which in Canada average 15%.

Canadian manufacturers set new highs not only for total shipments and exports but they also saw sales to Canadian retailers jump 13.9% in 2002 to a record-setting C$2.61 billion.

The industry's fastest-growing segment was case goods, which saw shipments jump 21.8% to C$2.51 billion last year after a relatively lackluster couple of years when sales hovered around the C$2.06 billion mark. While exports of case goods were flat last year, gaining only 1%, sales to Canadian retailers skyrocketed 60% from C$658.7 million in 2001 to C$1.1 billion last year.

Upholstery had a banner year in 2002, advancing 8.9% to C$1.06 billion — a new high. However, growth was almost totally export-driven last year as domestic shipments rose only 4.3% to C$601.9 million, compared to the C$576.9 million sold in 2001.

Bedding also posted nice gains with shipments increasing 8.3% to C$586.7 million. This category remains almost totally immune from the ebbs and flows of cross-border trade — 99% of all bedding sold in Canada is made here.

The only segment posting a decline was furniture made of metal, wicker, rattan and other materials — this group suffered a 17.4% drop in shipments last year, which came in at C$603.6 million.

Canadian retailers also purchased more imported goods last year than ever before. Imports rose 15.2% to C$1.44 billion — the bulk of that coming from the United States and China.

The Canadian market for household furniture and bedding, 2002
In millions of current Canadian dollars
2002 2001 Percent change
Based on NAICS 337910, 337121, 337123, 337126
The apparent market is total shipments, less total exports, plus total imports, all measured in wholesale prices.
Sources: Statistics Canada and Industry Canada
Total industry shipments $4,760 $4,307 10.5%
Total exports $2,153 $2,018 6.7%
Exports to the U.S. $2,036 $1,911 6.5%
Total imports $1,443 $1,252 15.2%
Imports from the U.S. $489 $509 -3.9%
Total domestic shipments $2,607 $2,289 13.9%
Apparent market1 $4,051 $3,541 14.4%
Balance of furniture trade $710 $766 -7.4%
U.S. share of total exports 94.6% 94.7%
U.S. share of total imports 33.9% 40.6%
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