Serta taps Rachid, Sigal
By Furniture Today Staff -- Furniture Today, August 2, 2004
Itasca, Ill. — Bedding producer Serta has promoted John Rachid to vice president and brand manager of its Masterpiece Sleep Products subsidiary, and hired Ron Sigal to replace him as sales manager on Serta's national accounts team.
Both report to Jeff Van Tuyle, senior vice president of sales.
Rachid, a 13-year industry veteran, has been Serta's vice president of national accounts for six years. In his new post, he replaces Chad Megard, who joined one of Serta's licensees.
"John has made a significant contribution to the growth of national accounts," said Van Tuyle. "His experience with national accounts and his commitment to success make him the ideal choice to lead the Masterpiece brand."
Sigal worked in retail before joining Serta, in positions including senior bedding buyer for Sears and Marshall Field's.
Van Tuyle called him "an accomplished retail bedding buyer with a first-hand understanding of the needs and priorities of Serta's national accounts."
