H.P. Market promotion may contain ticket for free room
By Furniture Today Staff -- Furniture Today, June 11, 2007
High Point — If you receive a direct-mail piece from the High Point Market in the next several days, don't toss it in the trash without looking inside.
Tucked inside 10 of the thousands of envelopes being mailed to retailers are gold tickets good for five free nights at the Sheraton Greensboro Four Seasons during market week this fall, Oct. 1–7.
"The promotion is designed to encourage retailers and designers to reserve their place now at the premier event in the home furnishings industry, and to take advantage of the special hotel room discounts we have in place for a limited time," said Brian Casey, president of the High Point Market Authority.
The hotel discounts, available at 36 properties in the Piedmont Triad area, will be available through Aug. 31, although market organizers expect the discounted room blocks to be sold out well before that date.
Casey said the free lodging promotion is linked to a new advertising campaign being rolled out this month in various trade publications. Titled "The Premier Market For World Premiers," the campaign touts the thousands of new products that are unveiled at each High Point Market, he said.
