Firm creates "online sales sanctuary" for bedding
Sleep Trust Guarantee promoting profitable sales
David Perry -- Furniture Today, May 19, 2008
LONDON, Ontario — The mattress industry now has its first “online sales sanctuary,” according to the Web site’s creator.
The site at www.BetterBeddingSales.com is sponsored by SleepTrust Guarantee, a customer care program designed to help retailers sell mattresses more profitably while reducing customer service costs. SleepTrust Guarantee is a division of MagiSeal, a customer service company based here.
The new Web site is devoted to mattress retailers, sales associates, managers and vendor representatives. It provides free seminars, sales tools, selling suggestions and interactive services to help increase bedding sales.
“In today’s very difficult economy, retailers need every advantage they can get to close more business,” said Brad Geddes, president of SleepTrust Guarantee. “Bedding dealers and their sales associates want fresh ideas and new techniques to help them sell more mattresses.”
The Web site revolves around the persona of Gerry Morris, a 20-year industry veteran and a retail bedding sales coach. He is the author of two sales guides, “Spring Training” and “Sell More Beds — Guaranteed.”
Morris is director of training and development for SleepTrust Guarantee, a revenue-generating mattress program that includes a one-year comfort guarantee together with 10-year protection and unlimited service against accidental stains, odors and damage.
SleepTrust Guarantee also is sponsoring Morris on a national tour offering seminars titled, “90 Minutes with Gerry Morris — A better way to sell a mattress.” Seminar attendance is free for bedding professionals, but registration is required and can be done online.
“We refer to BetterBeddingSales.Com as the industry’s first online sales sanctuary — a highly credible, independent resource dedicated to helping retailers and associates sell more mattresses,” Geddes said. “The comprehensive site offers practical selling suggestions so dealers can go beyond the typical product, price and promotion approach so often used in traditional mattress retailing.”
The site also includes a frequently updated blog based on Morris’ in-field experiences. Sales associates also can pose questions to him in an “Ask Gerry” feature.
“In my discussions with associates throughout the country I find many who are simply looking for ideas to enhance what they’re already doing successfully,” Morris said. “BetterBeddingSales.com is a great way to share what I’ve learned from so many successful bedding professionals.”
