As many of you know, I am a big fan of using technology to enhance your customer's experience in your store. However, how many of you are actively using it to DRAW traffic into your store?
And, you might ask, what's so new and compelling that people would actually drive to my store to see it and use it?
Ahhh...check out Microsoft's new "Surface" computer interface. Go to microsoft.com/surface and check out this AMAZING new way to use a computer interface to purchase goods.
Microsoft has inked four different launch partners for "Surface"- T-Mobile and Starwood Resorts being two.
How could furniture retailers use it? Imagine a customer being able to walk into your store, browse at their leisure, pick out an accessory, put in on "Surface" and then being able to find out all about it by touching the links on the "Surface" tabletop. Not only can they get all of the information they need from it but the customer can just put their credit card down on the "Surface" and pay for it! Surface reads the card.
Imagine advertising "Surface" to your customers on TV and on your website -especially those that are tech saavy. You would get so many people coming into your store to "play" with it and, hopefully, buy products using it.
Imagine the eventual cost savings as customers would be able self serve for a certain portion of their check out process.
Imagine how much information they would be able to collect about a particular item- color, availability, origination story, designer background, etc. It would let customers control the information intake process.
And, then, there would be a link they could touch for designer help so, if they would like more help, they could just touch the screen and call for your well-trained designer to assist them with their questions.
You would be able to get tremendous press out of this concept as "Surface" is a new way to shop and everyone would want to see Microsoft's latest introduction.
People are curious and they will come to see what's new. In addition, your customers would appreciate that you are trying to provide them with a more time effective and interesting shopping experience-one that they can control.
What's the cost? One "Surface" computer table costs about $10,000. How much are you spending on advertising every month?
One last thing...Apple just sold 500,000 IPhones on day one. Why? They created the buzz and people wanted the latest technology.
Why not see if you can do the same thing?