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Furniture Today - March 15, 2004

Cover Story
Internet test fuels SOHO growth

As a major mover of premium office chairs, Marc Levin's original retail strategy leaned toward a traditional approach, with a growing chain of stores serving the Chicago market and supported by an Internet presence. Circumstances and events led Levin in a different direction. While he does have three stores, his Internet sites, particularly officedesigns.



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