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Furniture Today - May 03, 2004

Cover Story
Youth manufacturers target 'tweens'

Youth furniture filled in the gaps this market, targeting both "tweeners" and young adults. "Before you buy that racecar bed for your 5-year-old, try to imagine him sleeping in it when he's 15," said Glenn Prillaman, senior vice president of Young America, Stanley's youth division. While novelty designs and bright colors still sell well to young kids, manufacturers boosted sale...



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